Can a business deduct sponsorship of a sports club?
Yes, when the sponsorship has advertising value. The Norwegian Tax Administration states that businesses can deduct sponsorship costs that have advertising value. Ask your accountant how this applies to your business.
Last updated: 29 October 2026
What does advertising value mean?
The Tax Administration’s example is a car dealer lending cars to athletes. The page does not go into the requirements in more detail. Your accountant can tell you whether your sponsorship meets the requirement.
What documentation does the business get?
Through Sponsormakker the business gets a written agreement describing the placements, and a photo of each placement once it is up. Take them to your accountant.
Source
Skatteetaten (Norwegian Tax Administration), “Reklame” under deductions for businesses: skatteetaten.no, read 27 October 2026.
This is not tax advice. Sponsormakker is not an accountant or a lawyer.
Want to sponsor local sport?
Tell us what you want to spend and where you want to be seen, and we send you a proposal. The clubs receive the full sponsorship amount.
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